National Brands vs Store Brands-Grocery Savings

According to Consumer Reports October 2009 Edition, buying Store Brands can save you on average 27% vs the same product with a National Brand Label.  More and more stores are reserving premium shelf space for their own line of products.  For all of the loyal Safeway shoppers, for instance, they have had Lucerne for decades and have recently opened an aggressive line of products that appear to appeal to the more environmentally conscious shoppers with the “O” organics line within several sections of their store such as Baby Food, for example.

Many if not all of the major chains are well aware of the cost savings and the value such private label products can help their customers in an economy such as this one.

One of our goals at SmartyMarket.com is to offer comparison pricing and educate the consumers along the way with what think are valuable cost saving ideas.  Continue to come back to SmartyMarket.com and keep an eye out for the launch of our California comparison shopping engine that will bring you thousands of prices on products  we all use on a daily basis.

SM

www.smartymarket.com

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